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SS:스토리전략 CC:658* AA:루리, 자일스 CC:658*
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폭스바겐은 왜 고장난 자동차를 광고했을까? - [교보 전자책] : 대중을 사로잡은 글로벌기업의 스토리 전략 선택
폭스바겐은 왜 고장난 자동차를 광고했을까? - [교보 전자책] : 대중을 사로잡은 글로벌기업의 스토리 전략
루리, 자일스
| 중앙북스 |
2014
658.8-루239ㅍ
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ME000967
658.8 루239ㅍ
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![폭스바겐은 왜 고장난 자동차를 광고했을까? - [교보 전자책] : 대중을 사로잡은 글로벌기업의 스토리 전략](https://shopping-phinf.pstatic.net/main_3249692/32496923104.20220530150938.jpg)