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Designing brand identity : an essential guide for the whole branding team
Designing brand identity : an essential guide for the whole branding team
- 자료유형
- 단행본
- 0012989062
- ISBN
- 9781118099209 (hbk)
- DDC
- 658.827-23
- 청구기호
- 658.8 W562d
- 저자명
- Wheeler, Alina
- 서명/저자
- Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
- 판사항
- 4th ed.
- 발행사항
- Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
- 형태사항
- x, 326 p. : col. ill. ; 29 cm
- 주기사항
- 2016 1학기 지정자료
- 서지주기
- Includes bibliographical references (p. 314-315) and index.
- 초록/해제
- 요약: "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--해제: Provided by publisher.
- 일반주제명
- Brand name products
- 일반주제명
- Branding (Marketing)
- 일반주제명
- Trademarks Design
- 키워드
- 2016 1학기 지정자료 디자인학부
- 기타저자
- 휠러, 앨리나
- 기타서명
- 디자이닝 브랜드 아이덴티티
- 가격
- $61.97
- 가격
- \40500 - 등록번호 00005157
- Control Number
- sacl:94490
- 책소개
-
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five?phase process for creating and implementing effective brand identity.
