자료유형  

 단행본

Control Number  

0012435793

International Standard Book Number  

9781856697279 : \41719

International Standard Book Number  

1856697274

Library of Congress Call Number  

NC1002.L63-H95 2011

Dewey Decimal Classification Number  

741.6-22

Main Entry-Personal Name  

Hyland, Angus.

Title Statement  

Symbol / Angus Hyland and Steven Bateman.

Publication, Distribution, etc. (Imprint  

London : Laurence King, 2011.

Physical Description  

334 p. : ill. (some col.) ; 25 cm.

General Note  

Includes index.

General Note  

서울대학교 윤계섭 교수가 선친이자 우리나라 신극사를 이끌었던 故 윤방일 선생의 유지를 받들어 기탁한 발전기금 자원으로 구입하였음.

General Note  

방일문고

General Note  

방일문고 2010년 구입

Subject Added Entry-Topical Term  

Logos (Symbols) Pictorial works

Index Term-Uncontrolled  

방일문고 방일문고 2010년 구입

Added Entry-Personal Name  

Bateman, Steven.

Control Number  

sacl:88440

책소개  

Symbols play an integral role in branding programs. More often than not, symbols are used alongside logotypes, the two working in tandem to illustrate the values and qualities of a brand to its audience. However, symbols can be hugely effective on their own, providing organizations and brands with marks that provide an instantly recognizable signifier when seen independently of the brand name and/or logotype.