자료유형  

 단행본

Control Number  

07

International Standard Book Number  

9783899556711(hbk.) : $60.00

International Standard Book Number  

3899556712(hbk.)

Library of Congress Call Number  

NC997-.F57 2016

Dewey Decimal Classification Number  

745.4-22

Title Statement  

First things first! : new branding and design for new businesses / [conceived, edited and designed by Gestalten ; edited by Anna Sinofzik and Robert Klanten ; preface, Anna Sinofzik ; text, Rebecca Silus]

Publication, Distribution, etc. (Imprint  

Berlin : Die Gestalten Verlag, 2016

Physical Description  

256 p : ill. (chiefly col.) ; 29 cm

General Note  

2017 전자정보 박람회

General Note  

2017 전자정보 박람회 & 아트북 페어때 전시한 아트북임.

Subject Added Entry-Topical Term  

Brand name products

Subject Added Entry-Topical Term  

Branding (Marketing)

Subject Added Entry-Topical Term  

Commercial art

Subject Added Entry-Topical Term  

Graphic arts

Subject Added Entry-Topical Term  

Logos (Symbols) Design

Subject Added Entry-Topical Term  

Packaging Design

Subject Added Entry-Topical Term  

Small business Management

Subject Added Entry-Topical Term  

Trademarks Design

Index Term-Uncontrolled  

북세일즈 아트북 페어 art book fair 2017 전자정보 박람회 브랜드디자인

Added Entry-Personal Name  

Klanten, Robert.

Added Entry-Personal Name  

Silus, Rebecca.

Added Entry-Personal Name  

Sinofzik, Anna.

Added Entry-Corporate Name  

Gestalten Verlag.

Control Number  

sacl:107295

책소개  

Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.

Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. First Things First! presents real examples from shop owners and mechanics, dentists and organic farmers?-businesses discovering corporate design for the first time?-as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.