자료유형  

 단행본

Control Number  

0013782195

International Standard Book Number  

9783899555561 : \41345

International Standard Book Number  

3899555562

Library of Congress Call Number  

TS171-.S718 2015

Library of Congress Call Number  

TS171-.S718 2015

Dewey Decimal Classification Number  

745.2 -22

Main Entry-Corporate Name  

Gestalten

Main Entry-Uniform Title  

Start me up! (2015)

Title Statement  

Start me up! : new branding for businesses / edited by Robert Klanten and Anna Sinofzik ; preface and texts by Anna Sinofzik.

Publication, Distribution, etc. (Imprint  

Berlin : Die Gestalten Verlag, 2015.

Physical Description  

255 p. : illustrations (chiefly color) ; 29 cm.

General Note  

Includes index.

General Note  

포토박스 구입

General Note  

2015 디지털 자료 & 아트북 페어때 교수 및 학생이 선정한 도서임

General Note  

추천자명: 신승훈 교수

Summary, Etc.  

요약'Start Me Up!' is a compendium of innovative corporate design for a new generation. Brimming with imaginative business ideas that range from a turban tailoring house to an artistically ambitious mattress manufactory, it presents brands that break away from stereotypes through their visual identities. The book also shows that entrepreneurship today is more personal than ever before. It features outstanding work that results when young founders turn to creative agencies that then transform their business ideas into personalized narratives through visual storytelling strategies. From a beauty parlor in Singapore to a whisky distillery in Finland, from cutting-edge logotypes to high-quality packaging, 'Start Me Up!' truly showcases the best in branding from around the world.

Subject Added Entry-Topical Term  

Industrial design

Subject Added Entry-Topical Term  

Industrial design Pictorial works

Subject Added Entry-Topical Term  

Branding (Marketing)

Subject Added Entry-Topical Term  

포토박스 아트북 페어 art book fair

Added Entry-Personal Name  

Klanten, Robert.

Added Entry-Personal Name  

Sinofzik, Anna.

Control Number  

sacl:103369

책소개  

Little brand, big effect: Today’s corporate design is being redefined by distinctive visual creativity.

Start Me Up! is a compendium of innovative corporate design for a new generation. Brimming with imaginative business ideas that range from a turban tailoring house to an artistically ambitious mattress manufactory, it presents brands that break away from stereotypes through their visual identities. The book also shows that entrepreneurship today is more personal than ever before. It features outstanding work that results when young founders turn to creative agencies that then transform their business ideas into personalized narratives through visual storytelling strategies. From a beauty parlor in Singapore to a whisky distillery in Finland, from cutting-edge logotypes to high-quality packaging, Start Me Up! truly showcases the best in branding from around the world.