자료유형  

 단행본

Control Number  

0012972539

International Standard Book Number  

9782884791106 (hbk.) : GBP42.50

International Standard Book Number  

2884791108 (hbk.)

Dewey Decimal Classification Number  

741.6094-22

Main Entry-Personal Name  

Epica

Title Statement  

Epica book. 25 : Europes best advertising.

Publication, Distribution, etc. (Imprint  

Lausanne : AVA, 2012.

Physical Description  

391 p. : col. ill. ; 30 cm.

General Note  

Includes index.

General Note  

포토박스 구입

General Note  

2015 디지털 자료 & 아트북 페어때 교수 및 학생이 선정한 도서임

General Note  

추천자명: 구환영 교수

Formatted Contents Note  

완전내용:Introduction -- Grand Prix 2011 -- Food & Drink -- Consumer Services -- The Home -- Health & Beauty -- Fashion -- Automotive -- Media & Entertainment -- Business To Business -- Corporate -- Radio -- Direct Marketing -- Media Usage -- Branded Content -- PR & Promotions --Craft & Imagery -- Design -- Interactive -- Integrated.

Summary, Etc.  

요약Brings together the images from all the 2011/12 "Epica" Award winners. This title features more than 850 commercials, print ads, media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It offers information for all those interested in contemporary European creative trends.

Subject Added Entry-Topical Term  

Commercial art Awards Europe

Subject Added Entry-Topical Term  

Advertising campaigns Awards Europe

Subject Added Entry-Topical Term  

포토박스 아트북 페어 art book fair

Added Entry-Personal Name  

Hogqvist, Richard

Control Number  

sacl:103314

책소개  

Brings together the images from all the 2011/12 Epica Award winners. This title features more than 850 commercials, print ads, media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It offers information for all those interested in contemporary European creative trends.