자료유형  

 단행본

Control Number  

0013271843

International Standard Book Number  

9783899554779 (hd. bd.) : $60.00

International Standard Book Number  

3899554779 (hbk.)

Library of Congress Call Number  

NK2195.S89-B73 2013

Dewey Decimal Classification Number  

725.210222-22

Main Entry-Personal Name  

Klanten, Robert

Title Statement  

Brand spaces : branded architecture and the future of retail design / [edited by Robert Klanten, Sven Ehmann, and Sofia Borges ; text and preface by Sofia Borges].

Publication, Distribution, etc. (Imprint  

Berlin : Gestalten, 2013.

Physical Description  

239 p. : col. ill. ; 31 cm.

General Note  

Includes index.

Formatted Contents Note  

nike -- camper -- nokia -- audi -- freitag -- uniqlo -- issey miyake -- anthropologie -- aesop -- artek -- gaggenau -- starbucks -- H&M -- adidas -- ikea

Formatted Contents Note  

나이키-- 캠퍼 -- 노키아 -- 아우디 -- 프라이탁 -- 유니클로 -- 이세미야키 -- 앤트로폴로지 -- 이솝 -- 아르텍-- 가게나우 -- 스타벅스 -- 에이치앤엠-- 아디다스-- 이케아

Subject Added Entry-Topical Term  

Corporate image Design

Subject Added Entry-Topical Term  

Stores, Retail Design

Subject Added Entry-Topical Term  

Branding (Marketing)

Subject Added Entry-Topical Term  

Interior architecture Pictorial works

Subject Added Entry-Topical Term  

Store decoration Pictorial works

Index Term-Uncontrolled  

브랜딩 공간디자인 상업공간 디자인 스토어디자인 인테리어 포토박스 interior store design

Added Entry-Personal Name  

Ehmann, Sven.

Added Entry-Personal Name  

Borges, Sofia.

Control Number  

sacl:101427

책소개  

The future of spatial branding experiences. New concepts for communicating brands via architecture, trade show presentations, shops, and interior design. Brand communication is becoming increasingly sophisticated and diversified. Today, the consistent implementation of a corporate design is not enough to keep a brand relevant. More and more companies are discovering the benefit of spatial brand experiences for communicating their messages effectively on an emotional level.